Though Dunkin’ Donuts is already a part of the mobile marketplace, it has announced that it is now boosting its presence there by way of a new campaign that gives its customers the chance to win prizes and the title of “President of Dunkin’ Nation” by checking in at participating locations. In order to run the promotion, Dunkin’ Donuts has integrated Facebook and Foursquare, and will continue to do so until September 23, 2011. According to the Dunkin’ Brands vice president of consumer engagement, Dan Saia, the purpose of this…
Read MoreLocation-based promotion helps Dunkin’ Donut boosts their mobile presence
