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QR Code Press » Entries tagged with "new marketing campaign"

QR code campaign designed by university to promote the city of Bristol

QR code campaign designed by university to promote the city of Bristol

(adsbygoogle = window.adsbygoogle || []).push({}); The University of Bristol, in partnership with Peloton Design, has created an innovative new marketing campaign that uses QR codes and iconic images of the city in order to broaden awareness of both the place and the school. The Discover More campaign’s first ad involved an image of Brunel’s Suspension Bridge, which is one of the most recognizable landmarks in the city. The image was made out of QR codes, which formed … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, QR Codes, Travel

Quick Response codes help the United Way appeal to a younger generation of volunteers

Quick Response codes help the United Way appeal to a younger generation of volunteers

The mobile advertising industry has adopted quick response (QR) codes very quickly and has been adapting them for a very wide range of use, allowing them to provide information to consumers in many different forms, from links to mobile sites to videos, purchases, or charitable donations. Calgary-based Tag Advertising is an agency that has been implementing QR codes in an innovative new way, most recently through its Calgary-area United Way campaign. Todd Sloane, the principal of the … Read entire article »

Filed under: Featured News, International, Mobile Commerce, QR Codes

Augmented reality marketing campaign takes interactive advertising to new heights

Augmented reality marketing campaign takes interactive advertising to new heights

Augmented reality is a technology that is only now beginning to reach its potential. Though the technology has a wide range of appeal in many industries, advertisers have been most enchanted by the possibilities of augmented reality. Interactivity is often considered to be the crux of advertising, as the most engaging campaigns tend to be the most successful. As consumers begin to adopt mobile technologies, marketers have been working harder than ever before to capture … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing

Volkswagen augmented reality marketing campaign a resounding success!

Volkswagen augmented reality marketing campaign a resounding success!

Volkswagen recently launched a new marketing campaign which was completely centered around augmented reality. The automaker has shown remarkable prowess with online and interactive technologies in the past, and their latest venture into the realm of augmented reality only proves their mastery of the medium. This past July, the automaker introduced their AR advertisements to consumers through several magazines. The advertisement could be removed from the magazine and used to launch an augmented reality … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing

Michael’s to engage holiday shoppers with new QR code campaign

Earlier this year, Michael’s Stores Inc., a specialty retailer catering to the artistic community, announced plans to engage in mobile marketing. The company is quite popular amongst artists for their offering of high-quality supplies and accessories, but has had little to no Internet presence. As consumers become more immersed in mobile technology, the company is in danger of being left behind. One of the tools that could help Michael’s catch up with consumers is QR codes. During this year’s Mobile Marketing Summit 2011 in San Francisco, California, Anthony Price, senior director of digital marketing and PR for Michael’s, unveiled plans to incorporate mobile marketing into the company’s overarching marketing strategies. As the holiday season inches ever closer, the company is nearing the launch of this new QR-powered marketing campaign, hoping to … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States

Castrol brings their new motor oil to life with augmented reality

Castrol brings their new motor oil to life with augmented reality

Augmented reality technology will be a part of a new marketing campaign coming from Castrol, the world’s leading provider of engine lubricant. The campaign will be focused around promoting the new Castrol Magnatec product, which offers engine protection by implementing a system of complex Intelligent Molecules that stick to an engine’s components, hence its name. Castrol is the first motor oil company to make use of AR, but if the campaign is successful, they are … Read entire article »

Filed under: Augmented Reality, Featured News