New Look launches augmented reality marketing campaign

Virtual Fashion Show Video

Augmented reality campaign aims to connect with tech-savvy fashion lovers Augmented reality and fashion have grown closer together in recent months. The technology has enabled designers to show off their creations in a new way. It has also enabled consumers to take part in digital fashion shows and try on virtual clothing. New Look, a leading fashion brand in the United Kingdom, has launched a new advertising campaign that seeks to leverage the interactive power of augmented reality. The brand believes that the campaign will be a hit with consumers…

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