ERA Real Estate adopts augmented reality to connect with potential homebuyers

Real Estate Mobile Marketing

Augmented reality has gained a foothold in the real estate industry. The industry has been growing more attuned to technology over the past few years, attempting to utilize emerging technologies to catch the attention of potential clients who are inseparable from their mobile devices. Realtors were one of the earliest users of QR codes. The popularity of the codes today is partly due to the extensive use they saw in the real estate industry. Though augmented reality is already quite popular, realtors may be able to find new ways to…

Read More

QR codes bring history to life in Washington Township, New Jersey

QR Codes used at Historical Sites

QR codes can make marketing much more engaging than traditional static imagery, but the codes can also be used to bring a little bit of the past to life. Such is the case in the Old Stone Village in Washington Township, New Jersey. The famed site is steeped in history and culture and soon visitors to the site will be able to take guided virtual tours by scanning QR codes. Yet again, technology seeks to revitalize the past. The idea comes from Chris Del Borello, president of the Washington Township…

Read More

Using QR Codes to engage customers into learning more…

Many industries are beginning to implement QR codes as a means to directly connect with their consumers. The codes are a cost effective, eco-friendly way to advertise that specifically targets smart phone users. Businesses incorporating this method have seen success in increased traffic to their sites and overall exposure. The Mesob Ethiopian Restaurant in New Jersey is among the first in the restaurant industry to use QR codes. Vickie Smith-Siculiano, director of marketing, and her mother, Debi Smith, generated codes and put them on menus and placards around the restaurant.…

Read More