Earlier this year, automaker BMW unveiled plans to incorporate an augmented reality heads-up-display system in their future vehicles. The initial plans were rudimentary as the company had yet to determine how they would want the system to work. Early concepts of the system would have transformed a windshield of a vehicle into an oversized GPS screen, filled with 2D images that directed drivers to their destinations. BMW, however, was not entirely satisfied with the design and has decided to add more flare. The automaker has announced a new version of…
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BMW enters world of augmented reality with new Heads-Up Display system
Luxury car maker BMW is well known for their attention to detail and innovative design. The company has held a coveted place amongst consumers for several years, commanding the respect of their competitors. The automakers place in the industry is currently on unsure grounds, however, as other companies begin to adopt new technologies that are proving popular amongst consumers. How BMW adapts to this changing landscape may determine the ultimate fate of the company. While the auto industry’s energy revolution, focused primarily on hydrogen fuel, is well known by now,…
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