Telecommunications and technology companies, along with financial institutions, have been locked in a battle to establish dominance in the budding mobile commerce industry. The industry relies heavily on NFC technology, which allows consumers to make purchase from their mobile devices. Consumers have responded well, thus far, to the prospect of their mobile devices becoming a payment platform, but there is a problem keeping mobile commerce from mass adoption. The problem is that NFC technology is available only to a precious few smart phones – those equipped with microchips that allow…
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How Apple may give NFC the boost it needs in 2012
Although there is a tremendous amount of talk about smartphones that are enabled with near field communication (NFC), the actual market for the technology remains quite small. However, this is expected to change in 2012, if iPhone and Windows Phone 7 devices by Apple and Microsoft are released equipped with NFC technology. Some experts, such as those at Digitimes – which is predicting that those two manufacturers will be joining with Android, Blackberry, Symbian, and Bada in the NFC environment – have announced that after discussing the topic with smartphone…
Read MoreWhy Google Wallet may find Subway is a key to its success
Retailers and restaurant chains such as Subway that are selling goods for low prices in locations across the country may be just the boost that Google needs to succeed in its new mobile commerce service. Since Google Wallet was first unveiled in May, consumers have remained skeptical of this mobile service application. The service allows users to store their credit cards on their smart phones in digital format so that they can use the handset in order to make purchases at points of sale at various retailer that are enabled…
Read MoreNFC companies race to make the lowest power transceiver
Near field communications (NFC) technology has been attracting a significant amount of attention from technology companies, finance organizations, and retailers alike, as it allows people to use their smartphones or other mobile device for making purchases, redeeming coupons, checking in at airports, paying for parking, and other common transactions. However, the amount of power NFC transactions require has come to be noticed, and developers have now started the race to create the NFC transceiver that requires the least amount of energy. So far, the front runner appears to be Texas…
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