Starbucks to launch new augmented reality campaign for Valentine’s Day

Augmented Reality App

Valentine’s Day is coming and Starbucks is gearing up for a new augmented reality campaign. The famed coffee company launched their Cup Magic mobile application last year for one of their first AR campaigns and the app will be used for their latest initiative. The company has plans to release a series of Valentine’s Day-themed cups that contain virtual experiences that can be unlocked through the use of a smart phone. The Magic Cup app is available for both iOS and Android mobile platforms. When viewed through a smart phone…

Read More

Nike’s Catch the Flash campaign a big hit in Austria

Augmented Reality Video

Acclaimed footwear maker Nike has launched a new augmented reality campaign in Vienna, Austria. The campaign is a new take on the virtual scavenger hunts that have been growing in popularity recently. Using a mobile app provided by Nike, participants were tasked with finding 50 “flash runners,” each clad in highly reflective jackets. Each runner was assigned a number, which was stitched into their jacket that was only visible in the flash of a camera. The campaign, called Catch the Flash, is one of the most successful augmented reality campaigns…

Read More