Augmented reality campaign by Yoplait Greek opens up new AR marketing world

Augmented Reality Marketing

Yoplait Greek has just unveiled its brand new advertising campaign and packaging that allow consumers to use their smartphones to help in the effort to battle hunger throughout the country. Shoppers across the United States can use their smartphones to download the free Yoplait Greek4Good mobile app that allows them to experience a new level of interaction with the cups for Yoplait Greek products. With this app, available from Greek4Good.com, as well as at the Twitter and Facebook pages for the brand, yogurt shoppers are able to unlock messages from…

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