Consumers in mature markets are embracing mobile payments more aggressively

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Half of all consumers may opt to use their mobile devices to purchase products by 2018 Half of all consumers in mature markets are expected to be using their smartphones and wearable devices to make mobile payments by 2018, according to a new report from Gartner. Innovation in mobile applications and services will likely have a major impact on traditional business models, forcing merchants to take steps to better engage mobile consumers. More consumers are beginning to use their devices for productivity and entertainment, a trend that is creating new…

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Mobile commerce is taking up a significant portion of the retail sector

Retail Mobile Commerce Experience Statistics

Report highlights the growing importance of mobile commerce within the retail industry A new report from comScore, a prominent market research firm, shows that mobile devices are beginning to replace conventional computers when it comes to shopping online. The report suggests that a growing number of consumers are beginning to abandon their personal computers when it comes to e-commerce, showing more favor for smartphones and tablets. The report suggests that 10% of Internet users in the United States now only access the Internet from their mobile devices. More shoppers are…

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Amazon technology news buzzes with cheap Fire TV Stick

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This rival to Chromecast will be sold for $39, or to Prime members who pre-order for a much lower $19. While Google Chromecast made massive technology news when it released its television streaming stick for under $40, Amazon has just created competition with the unveiling of its Fire Stick dongle that will plug into a consumer’s television. The dongle is being sold for only $39 and requires only an HDMI port and a WiFi connection to stream. The technology news announcement of the Amazon Fire Stick is designed to provide…

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Social media marketing loves the Suarez bite scandal

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Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that have jumped on board the controversial advertising technique were McDonald’s and Netflix. The…

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Televisions Are Old News, Mobile is Taking Over

By most accounts, more people will access the web via mobile device than a computer by the end of 2014. But what most reports don’t tell you (at least not yet) is that more people are getting TV shows and movies from mobile devices, as well. Even companies like Direct TV are getting into the mobile act! Hulu Doubles Paid Subscribers, Adds Unique Shows Hulu doubled paid subscribers in 2012, from 1.5 million at the end of 2011 to 3 million at the end of 2012. 2013 looks promising, with…

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NFC technology projects from HID Global reach conclusion

HID Global NFC technology projects come to an end at Netflix and Good Technology headquarters HID Global, a secure identity solutions developer, has announced the completion of two pilot projects concerning NFC technology. The pilot projects were meant to examine the capabilities of NFC technology in access management and whether the technology presented a significant risk for existing security systems. These projects were conducted in the headquarters of Good Technology and Netflix. Both companies made use of NFC-enabled mobile devices to participate in the pilot projects. NFC continues to grow…

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The importance of maintaining the use of QR codes in marketing campaigns

QR Codes Business Cards

Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year. The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future. Furthermore, the actual potential for the use of the technology is practically limitless. Data from Forrester…

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Study shows Apple, Amazon, and Dell take the top spots for mobile consumer satisfaction

Mobile Commerce

According to the results of a study performed by ForeSee, mobile shoppers were most satisfied with the experience provided by online retail giants Apple, Amazon, and Dell. ForeSee accumulated adequate data to achieve a solid and statistically reliable score for mobile satisfaction among the top 16 American online retailers. The score was based on 100 points and compared the mobile experience with that of the traditional web. There was a significant margin between Apple, which had the highest score, and Sears, which had the lowest among the top 16. Apple’s…

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