QR Code Press

KitKat QR code launched by Google and Nestlé

05/30/201605/28/2016 Jennifer Goula

The two companies are working together to create packaging that will allow people to better enjoy their break time. Nestlé has now partnered up with Google in order to create a KitKat QR code on the packaging of the chocolate bar, which will make it easier for consumers to enjoy a few YouTube videos while they are taking their breaks. These quick response codes will be printed onto the chocolate bars outside the United States. When the KitKat QR code is scanned through the use of a smartphone that has…

Mobile health study launched by Nestlé and Medidata partnership

03/21/201603/20/2016 Jennifer Goula

The goal of the research is to determine the impact of fitness and nutrition on healthy aging adults. Global leader in cloud-based solutions for life sciences clinical research, Medidata, has now partnered with Nestlé in order to be able to conduct a large scale mobile health clinical trial on the healthy aging population. Nestlé will be using the Medidata cloud technology platform and unified mhealth solutions to conduct its research. The mobile health research is being held in China and will be conducted over a period of two years as…

QR codes are now printed on Nestlé products

05/19/201405/19/2014 Jesse Collins

The massive food manufacturer is now adding quick response codes to its packaging. Nestlé has now joined the growing number of major food manufacturers that have recognized that the space available on product packaging is exceptionally limited, and that by adding scannable QR codes, they will be able to share a nearly limitless amount of information with consumers, including everything from extended nutritional data to promotions. These quick response codes are being used to allow smartphone owners to scan using free reader apps. The QR codes that have been added…

QR codes used by Nestle to share information

02/05/201302/04/2013 Stephen Vagus

Nestle launches new initiatives involving QR codes Nestle, the largest food company in the world, is launching a new initiative involving QR codes. The company has made use of the codes in the past for the sake of mobile marketing, so it is no stranger to the way the codes work. This initiative will expand throughout the company’s prolific product portfolio and is designed to appeal to consumers that are interested in learning more about the Nestle products that they purchase. Codes used to offer nutritional information The QR codes…

Nestle to launch new augmented reality campaign later this month

01/17/2012 Stephen Vagus

Nestle has made a major change to its market research budget, putting a major focus on contests and games. The famed food company is preparing to launch a new crowdsourced campaign that will help it find four new flavors for their popular Kit Kat brand of candy. The new campaign will reflect the change in Nestle’s marketing focus as it will task consumers with determining what these four flavors will be. To accomplish this, the company is adopting augmented reality. The company has built an augmented reality experience and affixed…