QR codes generate strong response rates from magazine ads

QR codes in Mobile commerce Magazine Ads

Research shows that the outcomes of those campaigns are better than direct mail. The results of a recent study have shown that QR codes that are included in the ads in print magazines are producing notably better response rates than those seen from more traditional forms of direct mail marketing. This success is generating support for the mobile marketing technique, where some doubt had remained. Throughout the second quarter of 2012, there were more than 2,200 mobile barcodes used in the top American print magazines. This was an increase of…

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U.S. magazines show resounding favor for QR codes

QR Code Marketing

Nellymoser investigates the use of QR codes in the magazine industry Nellymoser, a mobile computing and research company, has released the results of an analysis of the top 100 magazine publications in the U.S. The analysis covered the first quarter of 2012 and shows that, during this period, QR codes became wildly popular throughout the magazine industry in the U.S. QR codes have been gaining a great deal of attention from the print industry for their ability to engage consumers. Publishers are beginning to consider the codes to be a…

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2011 brought record breaking year for Nellymoser through QR code use

QR codes in Mobile commerce Magazine Ads

Massachusetts-based Nellymoser, a mobile technology and marketing firm, has announced that it quadrupled its growth in 2011 through the use of its mobile marketing campaign that included QR codes. The number of action code and QR code based mobile marketing campaigns increased from fewer than 100 two years ago, to over 400 last year. Furthermore, Nellymoser held the lead within its sector as 3 out of every 5 of the top 50 magazines (based on circulation) included its marketing campaigns in 2011. Some of the titles of these magazines include…

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Research by Nellymoser shows 1 in 14 stores are using QR codes this holiday season

QR code

According to the results of a recent retail study performed by Nellymoser, Inc., a mobile marketing and technology company based in Massachusetts, 7.2 percent of mall retailers are using QR codes as a part of a larger mobile marketing campaign during the 2011 holiday shopping season. The research indicated that the majority of the retailers who are using QR codes are those geared toward teens and young adults for fashion, mobile electronics, and beauty products. More notable brands include AT&T, Verizon, T-Mobile, Best Buy, American Eagle, BCBG Max Azria, Forever…

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