Research shows that the outcomes of those campaigns are better than direct mail. The results of a recent study have shown that QR codes that are included in the ads in print magazines are producing notably better response rates than those seen from more traditional forms of direct mail marketing. This success is generating support for the mobile marketing technique, where some doubt had remained. Throughout the second quarter of 2012, there were more than 2,200 mobile barcodes used in the top American print magazines. This was an increase of…
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