NFC Forum News The NFC Forum, a non-profit association that works for the progress of NFC technology, has announced that its N-Mark symbol is growing in popularity. The N-Mark was introduced in late 2010 and serves as a special marker for certified NFC-enabled mobile devices. The NFC Forum has worked to standardize the symbol in an effort to provide some stability to the emerging industries of mobile commerce and NFC technology in general. Due to the rising demand for NFC-enabled devices and technology, the organization has decided to expand the…
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Proxama and Hot Source team to push mobile marketing forward
News on mobile marketing… As NFC technology grows more popular around the world, companies specializing in the technology and mobile marketing are coming together to ensure their place in an expanding industry. Proxama, a developer of NFC technology and mobile marketing firm, has announced its partnership with Hot Source, a digital marketing company based in the United Kingdom. Together, the companies will work to expand the reach of mobile marketing through the use of NFC tags and a new mobile marketing platform that was unveiled at the Near Field Norwich event…
Read MoreStudy shows that consumers are divided on the concept of mobile commerce
A new study from the Auriemma Consulting Group, a financial consulting firm, indicates that there are two distinct groups of consumers when it comes to mobile commerce. The study notes that the division is very black and white. The first group represents consumers who are willing to adopt mobile commerce and purchase NFC-enabled mobile devices. The second group represents those who are unwilling to take part in mobile payments. The study shows that the latter of the two is the largest by a significant margin. According to Auriemma, approximately 30%…
Read MoreCryptomathic creates mobile wallet application that uses cloud computing as a security measure
In the world of mobile commerce, security is a serious issue. Many companies have begun investing and creating mobile applications that make mobile commerce possible. None, however, have been able to make an application that is adequately secure from hacking. Even acclaimed technology company Google has failed to provide a resilient service. Cryptomathic, an electronic security firm, now claims that is has created the first secure mobile wallet platform. The company recently released the application to consumers worldwide. The application, called Cloud Wallet, uses cloud computing as a way to…
Read MoreVisa announces payWave mobile payments provisioning service
Visa has unveiled a new level to their mobile payment system, payWave, which will provide an over-the-air smartphone provisioning service. The announcement was made in Barcelona at the Mobile World Congress, and according to the company, this new service is designed to make it simpler for banks, operators, and transit operators to connect a consumer’s smartphone with Visa payment accounts. Though consumers may not find this quite as thrilling as the release of apps for a mobile wallet, what Visa has now released what they feel is a primary element…
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