NFC technology may never lead the way in mobile wallets

NFC Technology mobile commerce

Forrester Research has predicted that this will not be the tech that powers smartphone payments. An analyst from Forrester Research spoke at the Mobile Shopping Fall Summit and has explained that she believes that it is not likely that NFC technology will ever lead the way in powering the mobile wallet ecosystem. During the speech that was made by the analyst, she described a number of the benefits of the efforts from the biggest players The senior analyst, Denee Carrington, of Forrester Research said that while she does understand the…

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Near Field Communication (NFC) Technology Baffles Consumers

Near Field Communications News

According to a new YouGov survey, consumers are still in the dark about the new NFC mobile technology that features “wave and play” usability. This research study showed that among consumers, 91 percent had not even heard of near field communications (NFC), let alone knew what it did. This technology is designed to allow customers to make purchases at a point-of-sale, such as a cashier’s counter, by way of a mobile device such as a cellular phone. That said, the study also showed, that 70 percent of consumers have also…

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