WIRED and Quad/Graphics create North America’s first NFC advertisement for magazines

QR codes in Mobile commerce Magazine Ads

NFC advertisement for magazines is just the start! Acclaimed technology magazine WIRED will feature America’s first NFC advertisement this month in its April issue. The advertisement was fashioned by Quad/Graphics Inc., a commercial and industrial printing company based in Wisconsin. It will be the first advertisement of its kind in the North American magazine industry, but will not likely be the last. NFC technology has been gaining momentum in the marketing industry because of its ability to engage a new generation of consumer. These consumers are seemingly inseparable from their…

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NFC and QR codes to help mobile marketing grow to new heights

Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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Proxama and Hot Source team to push mobile marketing forward

Mobile Commerce News on eOne PLUS app

News on mobile marketing… As NFC technology grows more popular around the world, companies specializing in the technology and mobile marketing are coming together to ensure their place in an expanding industry. Proxama, a developer of NFC technology and mobile marketing firm, has announced its partnership with Hot Source, a digital marketing company based in the United Kingdom. Together, the companies will work to expand the reach of mobile marketing through the use of NFC tags and a new mobile marketing platform that was unveiled at the Near Field Norwich event…

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Pinkberry announces implementation of Google Wallet

Pinkberry Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…

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WIRED to feature new NFC advertisements from Lexus

WIRED Lexus ad for NFC

Popular technology magazine WIRED has announced that it will be featuring a new NFC marketing campaign from automaker Lexus. The magazine claims that the new NFC advertisements are the first ever in the magazine industry. The ads will feature new navigation and safety technology that will be incorporated into upcoming Lexus models. These advertisements are being billed as an interactive experience, allowing WIRED readers to get hands-on experience with the new technology coming from Lexus. Readers with NFC-enabled smart phones will be able to test out the Lexus Enform with…

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Juniper Research estimates $74 billion in NFC transactions by 2015

NFC Technology

The results of a recently released Juniper Research study have predicted that near field communication (NFC) will have been used for $74 billion in transactions by the year 2015. This technology is growing in its use for in-store purchases, as well as for buying transit and other forms of tickets. It is becoming an increasingly popular way to use a smartphone as a credit card or paper ticket alternative. The Mobile Commerce Markets report also indicated that the fast smartphone adoption for applications relating to commerce has not in any…

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Vizibility opens its NFC program to technology developers attending this year’s SXSW conference in Texas

NFC Technology

Vizibility Inc., an online identity management and professional services firm, has announced that it has opened up 1,000 spots for its previously private NFC beta program. The company has been experimenting with NFC technology for the past several years, hoping to develop a new platform for businesses and individuals to communicate more efficiently. The spots in the program are open only to those attending this year’s South by Southwest (SXSW) conference in Austin, Texas. Those participating in the program will be given one-year access to Vizibility’s NFC platform at no…

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Infographic shows possible ways NFC technology could be used in the near future

Mobile Payments

  The United Kingdom’s orange Business Services, an information technology and communications company, has high hopes for NFC technology. NFC is becoming more popular as the prospect of mobile commerce grows. Consumers around the world are now being exposed to the technology for the sake of familiarity and orange believes that this will lead to some new uses for NFC. The company has created an infographic which details their expectations for the technology in the near future. The technology’s uses in mobile commerce are well known by now, but many…

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O2 and Isobar team to accelerate the development of NFC technology through new contest

NFC Technology

O2, the UK’s largest telecommunications company, has announced a contest for tech-savvy people looking to share their innovative ideas on how to use NFC technology. The company has partnered with Isobar, a modern communications agency, for the event, which will be held from February 24 to the 25. The contest is being labeled as the UK’s first NFC accelerator event and will aim to help developers secure funding for their innovative projects. Though the event is designed as a contest, its true goal is to accelerate the development of NFC…

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Connecthings expects to see the end of QR codes to come at the hands of NFC tags

QR Codes vs. NFC mobie marketing

Connecthings, a company specializing in NFC-based services and analysis, believes that NFC tags will, one day, be the end of QR codes. Many companies interested in mobile marketing have made similar claims in the past, but such predictions have yet to come true. According to Connecthings, however, more consumers are using NFC tags than QR codes. The France-based firm has distributed more than 24,000 NFC tags throughout Europe and has found that they are quite popular with consumers with smart phones. The firm claims that consumers with NFC-enabled smart phones…

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Report shows the rampant growth of the NFC mobile applications market

Mobile commerce Risks

A new report from Markets and Markets, a market research firm, paints a promising picture for the future of NFC technology. NFC has been around for several years but has only recently become a technology of consequence. It has provided advertisers with a new way to engage consumers who are growing increasingly reliant on mobile technology. NFC has also helped birth the new industry of mobile commerce. As such, the market for NFC applications, such as mobile wallets, has become more valuable. In 2011, the market saw revenue growth of…

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