Tag: near field communication nfc

WIRED to feature new NFC advertisements from Lexus

Stephen Vagus
WIRED Lexus ad for NFC

Popular technology magazine WIRED has announced that it will be featuring a new NFC marketing campaign from automaker Lexus. The magazine claims that the new NFC advertisements are the first ever in the magazine industry. The ads will feature new navigation and safety technology that will be incorporated into upcoming Lexus models. These advertisements are being billed as an interactive experience, allowing WIRED readers to get hands-on experience with the new technology coming from Lexus. Readers with NFC-enabled smart phones will be able to test out the Lexus Enform with…

Read More

PayPal Here mobile payment system may be a boon for small businesses looking to connect with consumers interested in mobile commerce

Stephanie Beck
Mobile Payments

NFC-powered mobile commerce is gaining momentum all over the world. Many telecommunications and financial organizations are working on developing mobile payment systems that utilize the technology. Some of these organizations have even partnered in order to ensure their share of the market is not taken over by an innovative and enterprising competitor. Acclaimed online payment manager PayPal had once planned to adopt NFC as for its version of a mobile wallet – an application for smart phones that facilitates mobile payments. Earlier this year, the company announced that it would…

Read More

European Commission to determine whether mobile commerce project from the UK can proceed

Sam Lambert
M-Commerce Industry

Regulators with the European Commission, the legislative arm of the European Union, are determining whether to grant approval for a mobile commerce project from the United Kingdom. The project has been dubbed “Project Oscar” and is a joint venture amongst three of the UK’s largest telecommunications companies: Everything Everywhere, O2, and Vodafone U.K. The project seeks to promote mobile commerce through the spreading of NFC technology and mobile devices. The companies also want to build a system that would store the financial information of consumers so that this information is…

Read More

WestSummit announces new investments, targets mobile commerce for future growth

Stephen Vagus
Mobile Commerce Future

WestSummit Captial, a technology investment firm based in China, has announced that it will be investing in projects from Union Optech, an optical lens manufacturer, and INSIDE Secure, an NFC technology provider from Europe. WestSummit has extensive history in investing in growth stage technologies, powering their progress and making new products ready from commercialization. The company believes that its latest investments will be beneficial for the technologic ecosystem of China, especially as the country becomes more interested in mobile commerce. INSIDE Secure has been a leading developer of NFC technology…

Read More

WiST unveils new sensor technology that could bring more security to mobile commerce and other industries

Stephen Vagus
NFC techology app

As mobile commerce continues to grow in popularity, more technology companies are working to create new security measures for the industry. WiST, a wireless technology firm, has unveiled its latest sensory tracking devices that use NFC technology. The company claims that these new devices could improve the security of a variety of different ventures, including health care services, asset management, and banking. The company says that it could also help stop rhino poaching. WiST sensors are, essentially, NFC tags. As with NFC tags, the WiST sensors can take a variety…

Read More