National Geographic enters the augmented reality field with new mobile app

Augmeted Reality Video

National Geographic has launched a new mobile application that looks to blur the lines between the physical and digital worlds. The app uses augmented reality to bring exotic animals to life, allowing people to interact with them in a number of different ways. Augmented reality technology has been gaining a great deal of support in the marketing world due to its knack for making advertising much more immersive and engaging. Consumers have responded well to the recent deployment of augmented reality initiatives, which has encouraged companies and organizations to make…

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