Starbucks continues its dominance of the mobile payments space

Starbucks Mobile Payments App

Starbucks continues to find success with its mobile initiatives Starbucks has become more ambitious with its plans for mobile payments. The company has established itself as a leader in the North American mobile commerce space and intends to solidify this lead by becoming more mobile-friendly in the coming months. According to Starbucks, its customers make a purchase on a smartphone 7 million times every week, on average. The company notes that 16% of all in-store transactions come from mobile devices. Company combines loyalty program with mobile payments platform to great…

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