QR codes used by Boy Scouts of America with the help of Munzee

Boy Scouts of America QR codes

Mobile friendliness encourages better event participation and social interaction. The Boy Scouts of America’s 2012 National Order of the Arrow Conference made a strong step forward through its planning committee as they determined that mobile and social media penetration is great enough in their audience that the use of QR codes would help them to improve the results of their efforts. Therefore, mobile and social media were chosen to become an important element of the conference program. The conference had two primary goals. The first was to boost the interaction…

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