Mobile traffic is far greater over browsers than apps

mobile traffic texting smartphone addiction

In fact it’s twice as large, and it is growing considerably more quickly than it is through applications. According to a recently released report from Morgan Stanley, mobile traffic over browsers is a massive 2 times greater than what is being experienced through apps, and it is also growing at a notably faster rate. This has caused Morgan Stanley to point out in its report that Google is a buy stock and that people should get on that. The contents of the report are coming as a shock to a…

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Chinese firms are finding success in mobile commerce

China Map mobile commerce

Chinese companies are establishing dominance in the mobile space A new report from Morgan Stanley shows that Chinese Internet companies are showing better performance in many aspects than their counterparts in the United States. In particular, Chinese e-commerce companies are finding significant success due to their greater focus on the mobile space. Mobile commerce is beginning to become more influential throughout the world, and Chinese companies are proving that they can perform better in this sector than companies in other parts of the world. Alibaba sees 51% of its business…

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Morgan Stanley believes in the future of wearable technology

wearable technology watch mobile commerce

The financial services firm has predicted that this tech category will grow to a business of $1.6 billion. Wearable technology remains a tech category that is in its infancy, and while there is a rapidly growing number of devices continually being released – from smartwatches to smart jewelry and from augmented reality glasses to clothing with sensors – the analysts at Morgan Stanley have faith in the growth that it will experience and have released a promising forecast for its future. They have predicted that it won’t be long before…

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NFC may play a role in Apple’s future with mobile payments

Apple NFC Technology Trends mobile payments

Apple could finally embrace NFC technology in the near future Investment firm Morgan Stanley believes that Apple will finally embrace NFC technology through a platform called “iWallet.” This is not the first such prediction to be made concerning Apple and NFC, but past forecasts regarding the pairing have failed to live up to reality. Apple has avoided NFC largely because of its concerns regarding the technology’s security and capabilities, but this avoidance mostly involved Apple’s use of NFC in mobile payments. NFC has come under fire in recent years due…

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Mobile marketing will be critical to insurance agencies in 2014

Small Business insurance Mobile Marketing

Consumers are choosing smartphones and tablets on a rapidly increasing basis when shopping for coverage. Retailers have already been recognizing the importance of mobile marketing as a vital way to reach and interact with consumers in an engaging way, and it is becoming increasingly important that the insurance industry comes to the same understanding. In order for an insurance agency to be successful mobile devices will need to make their way into the mix. The latest data is showing that for 2014, it will be more important than ever for…

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