moosejaw augmented reality app Archives

Moosejaw announces the results of their augmented reality marketing campaign, shows that the technology may be the key to future success

12/15/201112/15/2011 Jesse Collins

Last month, Moosejaw, a large clothing company and provider of rock climbing gear, launched an augmented reality mobile application for smart phones that tied in with their latest marketing campaign. Using the app, consumers could point the camera of their mobile device at one of the retailer’s magazine ads and initiate an augmented reality experience. In this case, Moosejaw combined the idea of x-ray vision with augmented reality. The app would allow users to see through the clothing worn by models in the magazine ads. While some have ciricized the…

New X-ray mobile app allows users to see through clothing

11/17/201111/17/2011 L. Green

Ever since the X-ray was first discovered, many people – especially adolescent boys – have wished that they could integrate the technology into a pair of glasses that would allow them to see right through clothing. The new MoosejawXRAY mobile app has now been released and is allowing people to do just that – in its own way. The Moosejaw outerwear retailer has launched an augmented reality app that is compatible with Android, iPhone, and iPad devices an enables its users to use its winter catalog in a whole new…