Dairy Queen injects interactivity in new fundraising campaign for the Children’s Miracle Network

Dairy Queen QR Code Campaign

When it comes to raising money for a good cause, mobile technology can be used to great effect. Dairy Queen will be incorporating QR codes into their latest fundraising campaign hoping to take advantage of the widespread use of smart phones and other mobile devices. The company will be using the codes for their 2011 Miracle Treat Day, a campaign that will turn every Dairy Queen in Canada into a fundraising center for the Children’s Miracle Network. Mobio Technologies, a mobile marketing solutions firm based in Vancouver, Canada, is providing…

Read More

Dairy Queen adds Blizzard cups featuring QR codes to mobile marketing campaign

The Original Dairy Queen Neon Sign

Dairy Queen’s 2011 Miracle Treat Day campaign will be featuring Blizzard cups with QR codes that can be scanned using smartphones in order to instantly donate money to the Children’s Miracle Network charity. Mobio Technologies, Inc. (formerly known as Mobio Identiy Systems, Inc.) have announced the creation of 7.9 million Blizzard cups that are enabled with a Mobio-enabled QR code. These cups have already been distributed to every Dairy Queen location in Canada, in preparation for the charity campaign that started on July 18, 2011. Beginning at the start of…

Read More

New report in…QR code scanning off the grid!

Mobile Marketing Statistics

Earlier this year, mobile marketing pioneer Mobio Identity Systems, released a report that showed QR code scanning grew by a staggering 1,200% in the last six months of 2010. Mobio’s report spurred rabid adoption of the code from businesses seeking to establish themselves in the burgeoning mobile marketing industry. Their rise to fame in the U.S. is similar to what happened in Japan during the advent of mobile technology: QR codes are now becoming a staple of marketing and can be found just about anywhere. The momentum is not likely…

Read More

TV viewers more likely to scan codes on commercials

QR Codes Television smart TV mobile payments

Mobio Identity Systems, a leading developer of innovative QR code solutions for businesses around the world, has entered into a deal with Shaw Media, a Canadian based broadcasting company, which may change the way Canadians watch TV. Mobio believes that each QR code is a potential point of sale, a notion that Shaw agrees with. The deal means that Shaw Media’s advertisers will begin plastering the codes in their commercials, hoping to entice scans from viewers whose attention is largely held in thrall. Smart phones and mobile devices are everywhere…

Read More

A mobile marketing giant!

The use of QR Codes has increased by 1200% according to Mobio who did a study for the months of July to December 2010. These figures show a massive increase in the importance of QR Codes, as they are now being utilized in advertisements, the internet, smartphones and other similar marketing uses.   QR Codes are actually barcodes but are in a two-dimensional (2D) matrix. However, these QR Codes can contain more information as compared to that of the traditional ones.  These  2d codes were introduced ten years ago in…

Read More