Tag: mobiles

Captain Morgan releases new free Captain’s Conquest mobile social game

Jesse Collins
Captain's Conquest

Captain Morgan, the maker of the Original Spiced Rum, has announced the release of a cutting edge new social game for mobile called “Captain’s Conquest”, that provides its players with rewards for adventure, exploration, and social influence in real life. It is a free download – from both the Apple App Store and the Android Market – that functions by turning the cities in which mobile device users live into an open sea map that encourages its players to navigate throughout the world of Captain Henry Morgan. The purpose of…

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eBay sells Rent.com to Primedia to concentrate on mobile commerce and payments

Jennifer Goula
eBay mobile payments

eBay has announced that it will be selling off Rent.com, one of its online properties, which has been purchased by Primedia. This will allow the largest online marketplace in the world to concentrate its efforts on the heart of its e-commerce and payments businesses, including their relatively newly introduced mobile elements. Rent.com was originally acquired by eBay in 2004, for a purchase price of $400 million. This gave the company an important step into the online real estate marketplace. Rent.com remains one of the biggest American apartment listing services, with…

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Tealeaf unveils new mobile customer experience solution

L. Green
Mobile trends

Tealeaf, a top provider of digital customer experience management solutions, has now unveiled its latest edition of the Tealeaf CX Mobile, which is a complete solution for its clients. The newest version of Tealeaf CX Mobile enables a sophisticated analysis of the customer experience across all of the various mobile channels, including native Android and iOS apps, hybrid applications, the increasing number of HTML5-based apps, and mobile websites. Mobile commerce is currently growing at a rate that is more rapid than any other form of ecommerce, either currently or throughout…

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Aluminum foil could be the key to mobile security for NFC-enabled credit cards and smart phones

Stephen Vagus
NFC Security

Mobile commerce is becoming more popular around the world thanks to NFC technology. At this point, mobile payments seem to be inevitable as more companies begin to adopt NFC technology to help facilitate the new form of commerce. Though the concept is gaining momentum, consumers are showing serious concern for the safety of their financial information in relation to mobile payment platforms. NFC technology has enabled consumers to make purchases without making contact with a physical platform. The technology is used in credit cards and some smart phones, making these…

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13 percent of consumers in Europe have scanned an outdoor QR code advertisement

Jesse Collins
QR Code Display

According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based on an analysis of both a quantitative and qualitative nature, spanning 6 different…

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