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Studies show consumers are using their smartphones to become educated shoppers

04/01/201204/02/2012 Julie Campbell

A pair of studies are showing that now, more than ever, consumers are using their mobile devices to educate themselves regarding the details and prices of products before they make a purchase. Invodo, an e-tailing group, has released a report entitled “Deliver superior shopping experiences via video: consumer insights and retail execution”, based on their research, which has indicated that within the three months prior to being surveyed, 49 percent of smartphone users, and 61 percent of tablet users have watched a product video on the screen of their device.…

Research shows only one in ten consumers have received a mobile discount coupon

04/01/201203/31/2012 Jesse Collins

The Mercator Advisory Group has released a report called “The Mobile Incentives: The Next Step in Device-Based Transactions”, which indicated that the marketplace is ready for mobile incentives to begin being distributed, but that as of yet the demand for them remains greatly unmet. The results of the study showed that only 10 percent of mobile phone users had ever received a discount coupon from a merchant, even though 55 percent of them had expressed an interest in receiving them. Though near field communication (NFC) technology remains the heart of…

New 1st Guard iPhone claims app powered by Pitney Bowes

03/31/2012 Jorge Gonzalez

1st Guard, an insurance company with a specialty for owner/operator truck and fleet coverage, has announced its latest insurance news as the adoption of Pitney Bowes Software, which is a geo-locational software solution that will allow the company streamline its operations and offer superior claims and customer service. According to the vendor statement for 1st Guard, these goals will be met through the insurance company’s TRUCKER1 app, which will allow the drivers toobtain access to their coverage data so that when a claim needs to be made, they will be…

Domino’s breaks $1.6 million sales mark in a single week of mobile commerce

03/31/201203/30/2012 L. Green

Domino’s Pizza has released its “Quarter One Interim Management Statement” for the first 13 weeks of this year – up to and including the 25th of March – and within it, they showed that 16.4 percent of their total sales (worth approximately £59.3 million) was brought in from one of its numerous mobile platforms. This is drawing attention to mobile commerce as a whole, as many companies have still been wondering whether or not it will generate enough revenue to be worthwhile. Domino’s Pizza in Ireland and the U.K. are…

Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

03/30/201203/30/2012 Julie Campbell

The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could be used in conjunction with direct mail, it is now the hope of the…