The findings of a recent study have shown that some people are more likely to scan than others. The results of new research conducted by comScore MobiLens and the Mobile Marketing Association (MMA) have now been revealed and have provided some insight into who is most likely to scan QR codes. What they discovered was that young males in the United Kingdom are the most frequent scanners. While QR codes are being scanned quite commonly by the entire Millennial generation, when it came to the individuals who were scanning the…
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Smartphone technology penetration in the U.S. breaks previous records
comScore has recently released its data regarding the ownership of mobile phones. According to the some of the latest figures that have been released by comScore, smartphone technology has now reached a penetration rate in the United States that is far greater than it has ever been. This report took the figures into account for the quarter that came to a close on October 31. The comScore MobiLens and the Mobile Metrix are now available. They are providers of the key trends in terms of the U.S. smartphone technology industry.…
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