Tag: mobile

Android vs. iPhone: Which is Right for You?

N. Fong
iphone or android mobile phone subsidies

The Android vs. iPhone rivalry is one for the ages, right in line with the PC vs. Mac discussion. If you have techie friends, it would be a good idea not to bring the rivalry up at a bar as a heated debate will ensue and your evening could very well be ruined. Both Android and iPhone have their rabid supporters – customers who have drunk the Kool-Aid – and it is pretty much useless to get credible information from them. For these people the iPhone is either the greatest…

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How to Use Your Android Phone Safely

N. Fong
android smartphone market

Google’s Android operating system is more popular than ever. Unfortunately, Android’s open source architecture and substantial market share have made it a continuing target of malware attacks. According to a recent report by Trend Micro, 79% of all malware threats affect Android. In fact, they report that there have been over a million of these threats in the first nine months of 2013 alone. While some of the statistics may be alarming, there is no reason for Android users to give up their devices. By following some prudent steps, you…

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Mark Twain Boyhood Museum to be home to new technology including QR codes

Stephanie Beck
Mark Twain Boyhood Museum

Though Mark Twain is roughly 100 years late to experience the advent of QR codes, his childhood home in Hannibal, Missouri, will have plenty of them around. The Mark Twain Boyhood Home and Museum has announced that it will be using the codes to give visitors a more interactive experience. The codes will be accompanied by a number of touch screen displays that contain information about the prolific writer and lecturer. Given Twain’s fabled love for science and technology, the codes seem to be a good fit. The initiative is…

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SpyderLynk introduces Snap-to-Buy mobile shopping solution for advertisers and publishers

Jennifer Goula
SnapTag

Leading marketing technology firm, SpyderLynk, best known for its development of the SnapTag, has unveiled its latest release, the Snap-to-Buy technology that allows publishers and advertisers to integrate m-commerce into their traditional media ads. What Snap-to-Buy provides is the ability to use traditional media, such as print ads in magazines, to connect the consumer to social, mobile, and m-commerce arenas. This fully-customizable technology lets brand advertisers provide consumers with the chance to obtain additional information about a product being advertised, “like” it on Facebook, share information about it with friends,…

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Company enjoys success with QR Code promo

Jennifer Goula

Stemlit Growers, a Washington based provider of organic fruits, was one of the first companies to adopt QR codes in early spring of last year. They began using the codes before they became popular and have enjoyed the attention their produce has been getting since implementing the codes. Now, Stemlit is taking their mobile marketing campaigns to the next level by adding QR codes to in-store displays and point-of-sale materials. The 2d codes can be scanned with any smart phone that has a barcode reading application. They originated in Japan,…

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