mobile website tips Archives

M-commerce sites slow down with too much information and too many features

11/07/201111/07/2011 Jorge Gonzalez

After having made dramatic changes to its mobile website, Bloomingdales failed to experience the positive results that it was seeking. The problem was found to be the amount of content that was available on the site. The issue is that the greater the amount of content that is added to a mobile site, and the larger the number of features it offers, the slower that page will load on a mobile device such as a smartphone or tablet. Since the Bloomingdales site included a great deal of content and features…

Mobile Marketers Define Top Tips for Copy Optimization

06/18/201106/18/2011 Sam Lambert

Mobile marketing experts have released their findings regarding the type of optimization required for copy that will be viewed by individuals using a mobile device. Copywriting for any type of campaign has its own rules and structures, and mobile marketing is no exception. With the rapidly growing popularity of this type of advertising and promoting, marketers have been scrambling to test and retest to find out what works and what doesn’t. What they’ve found is that the best technique is to keep it simple and be direct. Though other media…

Think small but go big! Top tips for mobile design…

05/28/201105/22/2011 L. Green

Statistics show that 77 percent of the world’s population owns a mobile device. In 2009 more than half a billion people accessed mobile internet, and usage is predicted to double within five years. Most business owners know how important it is now to have a mobile presence for their business. If you’re new to the mobile web concept, don’t worry; we’ll be covering a few of the basic practical points. If you have a regular website, there are several options and a few basic methods you can use to make…