The merchant is hoping to use its website to assist shoppers no matter where they are. Ace Hardware has already been making a place for itself in mobile commerce, but is stepping up its game by adding features and a massive amount of content to its optimized website so that consumers will be able to use it as a “helpful place” in any place they happen to be. Its features include a solid store locator that links to pages that are customized for each specific store. The company wants smartphone…
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Opportunity knocks for the B2B mobile website market
Demand for mobile websites is on the rise, driven by consumers tethered to mobile technology As consumers grow more attached to their mobile devices, the need for businesses to adapt to this trend is becoming more apparent. Small businesses, in particular, are beginning to feel the pressure of reaching out to a new generation of mobile consumers as well as other businesses. Today, the Internet plays a large role in the business world, but typical websites are not accommodating of mobile devices. Mob.is.it, a new service that specializes in mobile…
Read MoreAdobe ceases efforts for mobile Flash
In a serious mobile battle that began back in 2007 when the iPhone was first launched and Steve Jobs announced that Flash could not be rendered on mobile devices due to the energy drain it causes to batteries, Adobe has finally admitted defeat and has stopped trying to pursue a mobile version of Flash. This announcement was made quietly and subtly on a blog post at Adobe. It equally announced that it will be directing its mobile focus on HTML5, instead. HTML5 is the cutting edge web programming language which…
Read MoreHow Google Commerce Search will improve mobile shopping just in time for the holidays
M-commerce is rapidly on the grow, especially in terms of shopping queries originating from mobile devices, and Google Commerce Search will only help to build on that experience. If there is one thing that consumers are demonstrating, it is that shopping and the use of their mobile devices goes hand-in-hand. It is changing the way that people shop, and they are looking for improved tools and resources to make the experience better, simpler and more effective. In this light, experts are recommending that e-commerce sites make a high priority of…
Read MoreBoots.com mobile commerce site sees 300,000 visitors within its first month
Within the very first month that Boots UK Ltd. ran its mobile commerce site, it managed to receive close to 300,000 unique monthly visitors. These are exciting numbers for any merchant advertising through e-commerce channels. Boots UK gave recognition to the growing number of people using the mobile web for the tremendous number of mobile visitors that stopped by the Boots.com mobile site. A spokesperson for Boots UK said that over the last year, there has been a notable rise in the number of visitors to their traditional website from…
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