The truth about the collection and use of eReceipts and mobile payment data

Geotargeting

Mobile payments and eReceipts are primed and ready to become widespread, but as this is a brand new technology and technique, many people are wondering how the data collected from their devices in order to perform those transactions will be used by retailers and merchants. The traditional online marketplace, with its e-commerce, email marketing, and other forms of online advertising, are now considered to be technologies that have matured, and standard privacy practices are in place to help regulate them. There had been a wrench thrown into the works by…

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