Forrester has released the results of its most recent research which shined some light on the mobile behaviors of Australian consumers, and outlined the primary usage segments that will allow businesses to get the most out of their mobile marketing and m-commerce. The report containing the results was entitled “Mobile Telegraphics: Australian Online Shoppers” and it both identified the kind of mobile consumers in the country and made suggestions for companies who would use this information to improve their mobile campaigns. Among the mobile trends highlighted in the document are:…
Read MoreForrester Research outlines mobile behaviors of Australians
