Half of all consumers may opt to use their mobile devices to purchase products by 2018 Half of all consumers in mature markets are expected to be using their smartphones and wearable devices to make mobile payments by 2018, according to a new report from Gartner. Innovation in mobile applications and services will likely have a major impact on traditional business models, forcing merchants to take steps to better engage mobile consumers. More consumers are beginning to use their devices for productivity and entertainment, a trend that is creating new…
Read MoreConsumers in mature markets are embracing mobile payments more aggressively
