The approach of summer could mean big things for mobile marketing, according to Sharesquare CEO Matthias Galcia. Sharesquare is a startup based in Los Angeles, California, that specializes in mobile marketing with an emphasis on QR codes. As the days grow longer and warmer, people are more inclined to go outside and adopt more active lifestyles. While they may be stepping away from the TV and magazines, they won’t be letting go of their smart phones. Galcia believes that summer will show a massive increase in QR awareness as consumers…
Read MoreThe temperature rises on projected consumer scanning trends
