Mobile marketing could benefit from Google tracking

Mobile Google search traffic

The search engine and tech giant is currently testing a way to track consumers from smartphone browsers to apps. Google has now developed a new method of overcoming the mobile marketing struggle that has occurred in the gap between visitors to websites and app users on the same smartphone or tablet, and is now testing this method of tracking, say recent reports. The online giant is now testing out a way to target consumers using mobile devices with all new tracking techniques. The new mobile marketing targeting method connects the…

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Mobile marketing strategy at Verizon is too eerie for some

Verizon Mobile marketing

While many feel that this ad program provides quality targeting, others feel it is downright creepy. Verizon Wireless is making a bold move to help to expand the efficacy, reach, and use of its mobile marketing through the growth of their Relevant Mobile Advertising program to start to include more than just the wireless devices of its customers. Verizon now intends to begin using the data from laptops and desktops, and not just smartphones and tablets. The intention is to broaden the mobile marketing program’s effectiveness so that it will…

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The truth about the collection and use of eReceipts and mobile payment data

Geotargeting

Mobile payments and eReceipts are primed and ready to become widespread, but as this is a brand new technology and technique, many people are wondering how the data collected from their devices in order to perform those transactions will be used by retailers and merchants. The traditional online marketplace, with its e-commerce, email marketing, and other forms of online advertising, are now considered to be technologies that have matured, and standard privacy practices are in place to help regulate them. There had been a wrench thrown into the works by…

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U.S. courts wrestle with legality of using mobile device location data to track criminals

Mobile Privacy Issues

Congress and courts across the country are working to understand the balance between a criminal’s right to privacy and the need of law enforcement to be able to locate criminals, as they debate over the use of global positioning systems (GPS), which are a technology commonly found in most new mobile phones and other devices, for tracking criminals. In Maryland, U.S. District Judge Susan K. Gauvey, has denied federal authorities a warrant that they were seeking in order to locate a suspect through the use of the GPS data in…

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Northern state in Germany prohibits Facebook pages and website “like” buttons

Facebook downvote social media marketing

The Independent Center for Privacy Protection (ULD), located in Schleswig-Holstein, a state in the north of Germany, has demanded that websites take down their Facebook pages, and that they eliminate any Facebook “like” buttons located on their websites. The website owning businesses were given a deadline of September 1, 2011 by which to comply to this demand, or they will be required to pay fines as high as €50,000 (approximately $72,000). Commissioner Thilo Weichert of the ULD in Schleswig-Holstein, stated that a plugin used by the social network, which permits…

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Apple’s recent patents point to augmented reality application

Apple Headquaters CA

Apple has been filing for more patents lately, suggesting that the high-profile technology company is gearing up to develop a new generation of swanky gadgets. According to a recent patent filed with the U.S. Patent and Trademark Office, Apple has its eyes set on augmented reality technology. AR has been growing popular among the big tech companies recently due to the growing support from consumers. In previous years, augmented reality was shunned because there was nearly no hardware available to handle the technology. Now that smart phones and other mobile…

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German food labeling company sees great potential with QR Codes

Dusseldorf, Germany, will be home to this year’s Interpack International Packaging Trade Fair. Bizerba, a leading provider of labeling solutions for the food industry, will be showcasing their new labeling systems at the event, which will feature QR code compatibility. As environmental and health issues begin to occupy the thoughts of consumers, more companies are looking to provide in depth information on their products to consumers. Many have found using QR codes an effective solution. “The experience of the past shows that more people ask about the exact origin of…

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