QR codes let parents check the safety of their kids school buses

kids safety technology qr codes school buses

Scanning the quick response codes allows people to see the results of the safety inspections on the vehicle. Parents of children taking buses to school in Michigan school districts will now be able to use QR codes as a tool to help to know that their kids are riding on vehicles that have been inspected and that have been deemed to be safe. These buses are outfitted with quick response codes that will reveal the safety inspection history of the vehicle. This school year represents the first time that parents…

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Domino’s Pizza uses augmented reality offers to boost food sales

Augmented Reality Advertising

Domino’s Pizza, which has already been testing the waters of mobile marketing for some time now, has started a new campaign that includes the use of augmented reality, to add a whole new dimension to its latest 555 pizza offer. To be able to offer smartphone users the augmented reality experience, Domino’s used the Blippar app. It is now available on posters at over 6,000 locations across the U.K. According to the Domino’s Pizza multimedia manager, Nick Dutch, the new 6-sheet posters let the company advertise their 555 deal, as…

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Startups by FinTech Innovation Lab combine intelligence with solid data

Mobile Commerce

FinTech Innovation Lab, a collaborative effort between Accenture and the New York City Investment Fund – supported by the banking community of New York – has unveiled six new graduates at an event that revealed the progress made by each after a tiny period of only three months. The presentations made for each of the startups emphasized the unique value that would be provided to the financial sector through their technology. They also clearly demonstrated what they have identified as the top trends that are already underway in financial technology.…

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