mobile technology political Archives

SBS launches new QR code voting system to engage young, tech-savvy voters

04/02/201204/02/2012 Sam Lambert

Election year is in full swing in the U.S. Presidential hopefuls are ramping up their campaigns and aggressively looking to win the favor of voters throughout the country. Mobile technology may play a large role in this year’s elections, especially as candidates make an effort to appeal to a younger generation. Survey & Ballot Systems (SBS), a provider of election services and voting systems, has announced the inclusion of QR codes to its services. This aspect of the company’s service is designed specifically to engage mobile consumers. Those making use…

Mobile marketing and direct mail to lead 2012 political candidate strategies

02/03/201202/03/2012 John Montgallo

Though direct mail will be, as it always has been, an important part of the marketing strategies used by the political candidates in the 2012 election, mobile is also expected to play a critical role in helping to persuade voters. Borrell and Associates data showed that political direct mailing this year will cost about $228.3 million. This technique is still considered to be vital to a political campaign because it provides candidates with the ability to specifically target prospective voters based on where they have registered for voting. One of…