Mobile technology has massive penetration compared to fixed communication

africa mobile technology

The rates of penetration in Africa have a “colossal disparity” between them, says Frost & Sullivan. Frost & Sullivan, the analyst firm, has recently stated that the mobile technology market in Africa is seeing an exceptionally large penetration rate when compared to that of fixed communications. The difference between the penetration of these two techs in the continent was described as a “colossal disparity”. On the side of mobile technology, the penetration is considerable enough that it has nearly reached complete saturation in Africa. On the other hand, there is…

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2012 Mobile World Congress to focus on mobile marketing

2012 Mobile World Congress

The GSMA mobile operators association has just announced that the Mobile World Congress of 2012 will be focusing on mobile marketing for the first time ever in this annual technology event. The Mobile World Congress is held in February in Barcelona, drawing technology industry leaders and enthusiasts by the tens of thousands to gain insight on the latest in gizmos, devices, techniques, news, and predictions within the mobile industry. The industry overall considers the Mobile World Congress to be one of the most important global events for the latest in…

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