The Seminole Hard Rock Hotel & Casino in Hollywood, Florida, has announced their partnership with MacroView Labs to develop a series of mobile applications that will connect visitors to the various attractions associated with the venue and its surrounding area. QR codes will also be used to connect with incoming tourists as the transition from winter to spring amps up. The codes will be linked to the mobile applications themselves, giving smart phone users the ability to download the applications with a simple scan of the code. The applications contain…
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Colorful and Interactive Marketing Signage
Herbal Essences has introduced a new retail campaign making use of QR codes and Microsoft Tags on in-store signage. The codes will enable shoppers to view detailed information about hair care products. Customers will also be able to find information on what products that best suit their hair type. The campaign will appear in more than 53,000 stores around the country, according to the company. The campaign will make use of Microsoft Tags along with QR codes. The Tags are being considered the next generation of barcode technologies. 2d barcodes…
Read MoreNew QR Code analytics platform released
Mobile Tag, a leader in both 2d and 1d barcode marketing solutions, have debuted their latest universal platform for NFC TAG management. Having spent two years in development, this platform is being tailored to help businesses manage the tags, such as QR codes, used in their communication campaigns. The platform will let businesses configure the different aspects of QR codes and other barcodes. They will be able to link 1d barcodes (UPC and EAN) to online content and make them function much the same way as QR codes. Businesses will…
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