Sport Chalet introduces new mobile commerce site for smartphone users

Mobile Commerce

Mobile commerce trends in the retail world Sport Chalet has unveiled its new mobile website which offers consumers a number of different features and tools that can be used with their smartphones and tablets, such as real-time inventory checks and hero shots. The sports equipment and apparel site, which also has brick-and-mortar locations in California, Nevada, Arizona, and Utah, as well as a successful e-commerce site for the regular web, has launched its new mobile site that is so rich in features that one would typically expect it to have…

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As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

Mobile-Commerce

According to the IgnitionOne quarterly release, the 2012 first quarter has continued to generate solid year-over-year increases in search advertising, following a record last quarter in 2011. First quarter 2012, saw a significant search spending year over year growth, increasing by 30.3 percent, which was more than twice the spending in the first quarters of both last year and the year before. This spike has been credited to the rebirth of both Yahoo! and Bing, as they took the largest market share that they have seen since they partnered. In…

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Domino’s breaks $1.6 million sales mark in a single week of mobile commerce

Mobile Commerce pizza

Domino’s Pizza has released its “Quarter One Interim Management Statement” for the first 13 weeks of this year – up to and including the 25th of March – and within it, they showed that 16.4 percent of their total sales (worth approximately £59.3 million) was brought in from one of its numerous mobile platforms. This is drawing attention to mobile commerce as a whole, as many companies have still been wondering whether or not it will generate enough revenue to be worthwhile. Domino’s Pizza in Ireland and the U.K. are…

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Postal Regulatory Commission gives approval to 2012 mobile commerce and personalization price adjustment by Postal Service

US Post Office QR Code Discount

The Postal Regulatory Commission has given the Postal Service approval for a price adjustment that will include a 2012 Mobile Commerce and Personalization promotion, which will allow registrations to start on May 1, and that will run from July through August. The goal of this promotion is to grow from the successes that were seen in the 2011 Mobile Barcode promotion. Though last year’s efforts saw successes in spreading the word about how mobile devices could be used in conjunction with direct mail, it is now the hope of the…

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eBay sells Rent.com to Primedia to concentrate on mobile commerce and payments

eBay mobile payments

eBay has announced that it will be selling off Rent.com, one of its online properties, which has been purchased by Primedia. This will allow the largest online marketplace in the world to concentrate its efforts on the heart of its e-commerce and payments businesses, including their relatively newly introduced mobile elements. Rent.com was originally acquired by eBay in 2004, for a purchase price of $400 million. This gave the company an important step into the online real estate marketplace. Rent.com remains one of the biggest American apartment listing services, with…

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Tealeaf unveils new mobile customer experience solution

Mobile trends

Tealeaf, a top provider of digital customer experience management solutions, has now unveiled its latest edition of the Tealeaf CX Mobile, which is a complete solution for its clients. The newest version of Tealeaf CX Mobile enables a sophisticated analysis of the customer experience across all of the various mobile channels, including native Android and iOS apps, hybrid applications, the increasing number of HTML5-based apps, and mobile websites. Mobile commerce is currently growing at a rate that is more rapid than any other form of ecommerce, either currently or throughout…

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13 percent of consumers in Europe have scanned an outdoor QR code advertisement

QR Code Display

According to the results of research from CBS outdoor and Kantar Media, only 13 percent of consumers in Europe have ever scanned an outdoor advertisement’s QR code. That same study indicated that the awareness of these two dimensional barcodes among consumers has reached about 40 percent. Equally, though, when compared to other forms of mobile interactive technologies, QR codes have shown a very positive performance. The report of the research findings, entitled “Interactive Europe”, was created based on an analysis of both a quantitative and qualitative nature, spanning 6 different…

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Jetshop launches new pop-up store in Stockholm, Sweden

QR Code Mall

Jetshop, an e-commerce system development company, has launched a new QR coded store in Stockholm, Sweden. The concept of QR code stores, or pop-up stores as they are often called, is becoming quite popular. These stores have no physical merchandise; rather products are features as pictures. Each of these products have their own QR code, which allows consumers to make purchases using their smart phones or other mobile devices. Jetshop hopes that the new store will catch the attention of tech-savvy consumers. The store is located in the Stockholm Central…

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Along the path to purchase, so it’s important that brands incorporate a mobile strategy that utilizes innovative tools like QR codes

Mobile Shopping Trends

World mobile barcode system leader and ScanLife creator, Scanbuy Inc., has announced a partnership with Triad Retail Media – a leader in the marketplace for the creation, management and operation of digital media programs for retailers – in order to provide the retail clients of the latter company with the mobile QR code services of Scanlife. Retailers are now finding that it’s impossible to ignore the number of consumers who are now carrying mobile phones and that the QR code scanning activity skyrocketed in 2011. Therefore, they are starting to…

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L’Oréal reveals outcome of its New York taxi m-commerce campaign

Mobile Commerce

In an interview with Forbes magazine, the CMO of L’Oréal USA, Marc Speichert, the results of L’Oréal USA’s m-commerce campaign last month called “Shop the Look” have now been revealed. The campaign outfitted a number of New York City taxi cabs with “Taxi Shops”, throughout the Fashion Week in that city. The taxis were designed to allow smartphone using passengers to instantly purchase beauty products from the Lancôme and Yves Saint Laurent lines. The campaign was created through a partnership between L’Oréal and Glamour magazine. For the five days, they…

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Growing mobile online travel worldwide in 2012

M-commerce growth

yStats.com has released the latest edition of its “Global Online Travel Report 2012”, which has provided an overall view with significant detail about the worldwide online travel marketplace, with the important inclusion of data regarding the use of mobile devices. The report examined the global market as a whole, as well as various individual regions, in addition to 37 countries in Europe, the Americas, the Middle-East, the Asia-Pacific region, and southern Africa. Furthermore, it provided the latest news about the current important companies and issues, making some predictions about trends…

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