Bring Your Business to Customers’ Hands: How to Optimize Your Website for Mobile Use

mobile

Small business owners without a mobile presence are missing out on an enormous slice of the consumer sales pie. EMarketer estimates that mobile commerce sales, including purchases on tablets, smartphones and mobile devices, rose 81% to about $25 billion last year. This statistic alone should be sufficient to galvanize businesspeople into immediate action. U.S. Consumers will access the Internet more through mobile devices than through personal computers by 2015, estimates the International Data Corporation Worldwide New Media Market Model. Now is the time to optimize your site for mobile or…

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Mobile Commerce Round Up

Mobile Commerce Round Up

This week in Mobile Commerce…   Below please find the notes and highlights we cover…   QR codes scanned daily by 2.75 million Americans Arbitron and Edison Research have released the results of a new study, which revealed that QR codes are being regularly used by a large number of smartphone owning Americans. The study found that in the United States, about 21 percent of smartphone users have scanned QR codes at least one time in their lives. The study also found that 25% of consumers accessed retailer coupons using…

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Mcommerce was major driver of record breaking Cyber Monday results

cyber monday mobile commerce

The best outcome of the weekend after Black Friday is being partially credited to smartphones and tablets. The results are coming in from Cyber Monday’s performance in 2012, and so far it has broken all previous sales records, in part because of the use of mcommerce apps and websites. Owners of smartphones and tablets used apps and optimized websites to help with their shopping. In fact, it was mcommerce that was considered to be a game changer this year. This is because over 18 percent of consumers who shopped on…

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InMobi data shows 771 percent growth of mobile and tablet impressions in 2011

Mobile Commerce

InMobi, the largest independent mobile network worldwide, has released the results of the Mobile Market 2011 Review – a study it performs every year – which was conducted to analyze and identify trends over the last year, and provide insight into what 2012 will hold for the mobile marketplace. The annual review revealed a growth of 251 percent growth in worldwide impressions over mobile channels within the InMobi network. Furthermore, there was a rise of 488 percent in impressions worldwide originating from smartphones. That said, in the fastest growing InMobi…

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