4th of July weekend launches season of mobile devices

mobile devices technology summer - girls on phone

The Independence Day weekend is not only the beginning of many summer vacations, but also a lot of technology use. Millions of Americans celebrated the birth of their beloved country over the long weekend and while there are many traditions that are carried from year to year, 2015 brought with it a massive amount of usage of mobile devices that is expected to continue throughout the summer months. In many cases, in fact, smartphones and tablets have taken on a central role in many summertime activities. The road trip season…

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Mobile trends continue to take over with 3 out of 4 device owners owning smartphones

Mobile trends Commerce Apps on smartphone

It didn’t seem that long ago that it seemed like an accomplishment to take half of the market. comScore has just released some interesting new mobile trends data that has revealed that smartphones are now making up a tremendous 75 percent of the overall cell phone marketplace in the United States. This represents phenomenal growth over the figure from the same time last year, which had been 65 percent. Now, out of every American over the age of 13 years, three out of every four is the owner of a…

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The value of mobile games

Mobile games are often misunderstood Mobile games have become quite popular. People around the world are using these mobile applications to pass the time and they have become a source of immeasurable entertainment for many. Typically, mobile games are seen as a sort of novelty. Most of these applications are free and are replaced at a rapid place by newer or more interesting apps while others can be purchased at a very low cost, which may belie the actual monetary potential of mobile games. A recent report from investment bank…

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Lack of Strategy Slows Down Mobile Marketing Growth and Restrains Program Effectiveness

Mobile Marketing cost

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market…

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The future of mobile commerce and how it is revolutionizing business worldwide

Mobile Commerce U.S. and Worldwide

M-commerce is moving forward at full steam and many feel that it won’t be long before it turns retail upside down. It doesn’t come as a surprise to anyone to hear that cell phones are the most widely used electronic device in the world, as there were approximately 7 billion of them. This means that there are nearly four times (3.8 times) more phones than there are PCs. A growing percentage of cell phone users now own smartphones. These individuals are relying on their devices on an increasing basis, and…

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