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Tag: mobile social marketing study

Research shows most smartphone users aren’t interested in mobile social marketing

05/25/201205/25/2012 Stephanie Beck
Mobile marketing dislike frustration

More than half of UK cell phone users use the devices for Facebook and Twitter Though research has shown that 60 percent of smartphone owners in the United Kingdom use their devices to access Twitter, Facebook, LinkedIn, and others, it has also now indicated that they don’t want to receive mobile social marketing messages from companies. Until now, these networks have appeared to be a prime opportunity for advertising and promotions. However, because of the number of brands that have now spotted this opportunity, social network users are now being…

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