Tag: mobile sms marketing

Constant Contact takes on mobile marketing to an entirely new degree

Stephanie Beck
Mobile Marketing

Constant Contact has announced that it will be embracing mobile marketing to a much greater degree with a new partnership with DIDMO, the developers of the Magmito cross-platform solution for mobile app creation. Though it wasn’t too long ago that the primary focus of the teams at Constant Contact was on services that provide email marketing, the company has now widened its potential and its offerings so that it will have the opportunity to achieve much more significant growth than their customers – past and present – may have expected.…

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Zmags accelerates mobile growth with $7 million in financing

Jesse Collins
Mobile-Commerce

Top rich media mobile and social merchandising provider, Zmags, has announced that it has achieved financing worth $7 million from Square 1Bank as well as its current investors, Northcap Partners and OpenView Venture Partners. This additional funding has come at a time when Zmags has every intention to build on its customer portfolio by adding world-class, innovative consumer brands and retailers such as Express, Kenneth Cole, and Tesco. Those organizations are already using CommercePro, from Zmags, to form consistent and intelligent marketing and merchandising campaigns using the power of platforms…

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How will mobile effect the presidential campaign in 2012

Julie Campbell
US Political Mobile Media Campaign

Among the strongest elements Obama’s 2008 election campaign was the fact that it used innovative and unique new techniques that applied technology to raise funds from large corporations such as CommerceTel Corp., as well as Verizon Communications, Walt Disney, and other U.S. giants. By using these methods to their fullest for the 2012 campaign, Obama should be able to raise $1 billion this time around. This is because campaigns that embrace the potential that technology has to offer will have a notable advantage over its competition. In the last election,…

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In store scan-and-scram shopper management strategies

Jesse Collins
Mobile Marketing

Mobile is now making a solid place for itself, and retailers need to make sure that their strategies are prepared for this new kind of shopper that will use the device to gain information, who are prepared to leave a store after scanning a product’s barcode in order to find better prices online, and who will shop from the comfort of their own home without even heading out to a store’s physical location. Some of the suggestions that have been made for these retailers to make sure that they are…

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