Tag: mobile site

REI uses new interactive mobile campaign to help increase sales of winter products

Jennifer Goula
Mobile Ads

REI, a retailer that specializes in outdoor gear and accessories, has started their interactive mobile ad campaign, which features media rich elements that permit consumers to purchase winter apparel with their devices, no matter what time it is or where they happen to be. The ads are being run on the mobile site for the Weather Channel, and were designed and executed by the BBDO Atlanta and Crisp Media creative agency, and the OMD Chicago media agency. According to the OMD Ignition Factory’s director, Pranav Pandit, the campaign has been…

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Five stars for top three retail giants in mobile site performance

Sam Lambert
Mobile Commerce Industry

The Keynote Mobile Commerce Performance Index data was released, applauding J.C. Penney Co. Inc., Staples Inc., and Sears Holdings Corp., for the best scores among mobile retailers, as well as for the short load times for their pages. The data for the week that ended on December 4, showed that Sears was the top retailer. Its mobile web homepage was able to load in 3.91 seconds, and was successfully loaded 99.44 percent of the time. According to Keynote Systems Inc., the web and mobile performance management company, this earned the…

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OverstockArt.com sees an almost 270 percent increase in m-commerce sales with new mobile site

Sam Lambert
Overstockart.com Mobile Site

OverstockArt.com has announced the results of its mobile commerce for the third quarter of 2011, following the soft launch of its mobile site in August and its official launch in September. The transactional website has been mobile optimized and has now been in operation for two months. It offers the user the company’s entire range of products and has already succeeded well beyond the initial predictions for its performance. So far, the results for the mobile site include: • An increase in mobile sales by 300 percent • A boost…

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Boots.com mobile commerce site sees 300,000 visitors within its first month

Julie Campbell
Boots.com Mobile Commerce Site

Within the very first month that Boots UK Ltd. ran its mobile commerce site, it managed to receive close to 300,000 unique monthly visitors. These are exciting numbers for any merchant advertising through e-commerce channels. Boots UK gave recognition to the growing number of people using the mobile web for the tremendous number of mobile visitors that stopped by the Boots.com mobile site. A spokesperson for Boots UK said that over the last year, there has been a notable rise in the number of visitors to their traditional website from…

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QR codes being put to use in the UK to help residents learn of impending road work

Stephen Vagus
QR Codes Used for Traffic

As the UK continues to improve upon its roadways, the Hertfordshire County Council is looking to QR codes to help spread information regarding these efforts. In the UK, road work has acquired a degree of infamy. Residents have often criticized both the local and national government for not providing enough information on when or where road work will be occurring. These shortfalls in communication have led to many delays in traffic, especially in rural areas where there are no alternative routes to take to avoid road work. The Hertfordshire County…

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