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QR codes help some smartphone shoppers to make their decisions and purchases

QR codes help some smartphone shoppers to make their decisions and purchases

(adsbygoogle = window.adsbygoogle || []).push({}); A Nielsen study shows that mobile shopping comes in many different forms depending on the retailer. Nielsen has released the results of one of its latest consumer studies, which was geared toward understanding how smartphone owners use their devices to make purchases and the decisions surrounding them, such as their use of QR codes and other techniques and technologies. Though much of the information collected simply supported the findings of previous studies and … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends

Kmart and Sears launch new mobile commerce campaign powered by QR codes

Kmart and Sears launch new mobile commerce campaign powered by QR codes

QR coded mobile stores are quickly becoming a very popular trend in the retail circuit. These stores are often set up in high traffic areas, such as train stations and air ports. Earlier this year, retail giant Tesco launched the first mobile store in South Korea. The store was somewhat successful, leading to other retailers in Germany to follow suit. Now, the stores are coming to the U.S. thanks to Sears and Kmart. Both retailers will … Read entire article »

Filed under: International, Mobile Commerce, Mobile Marketing, QR Codes