mobile shopping trends 2011 Archives

Sears revs up for Cyber Monday with enhanced web and mobile commerce site features

11/22/201111/22/2011 Jennifer Goula

With only a week before Cyber Monday, Sears Holdings has announced the heavily anticipated new and enhanced e-commerce and m-commerce website features at its Sears.com, Kmart.com, and mygofer.com sites. This retail giant has made several changes in order to make it easier for consumers to navigate the sites on one of the biggest days of the year for online shopping. These efforts include the user of mobile apps that provide the opportunity for accessing the inventory at local stores, as well as mygofer-powered home delivery services. This gives customers the…

Market research company predicts mobile commerce to reach $31 billion in 5 years

06/21/2011 John Montgallo

Forrester Research, a market research company based in Cambridge, MA, released a report that outlined the results of a detailed study of the increase in the mobile device and Smartphone market, and the significance of that intensification with regards to shopping by way of mobile devices. The report explained that regardless of an augmentation of the popularity of both Smartphone and mobile devices, which has been occurring at an exponential rate, consumers have not yet fully accepted the idea of shopping by way of those devices. The Forrester study results…