Tag: mobile shopping survey

66 percent of shoppers have shifted from in-person to online and mobile shopping

Stephanie Beck
Mobile Shopping - Person shopping on phone

Consumers are using the internet to an increasing degree before and during purchases. Most of today’s shoppers have been trending away from shopping in-person and toward mobile shopping and other online spending tools either to prepare to buy something or to actually make the purchase. This, according to the 2023 Consumer Product Content Benchmark Report by 1WorldSync. The research involved the collection of data from 1,500 shoppers throughout the United States and Canada. It showed the growing popularity of online shopping and mobile shopping both before and during a purchasing…

Read More

Consumers prefer mobile commerce over their browsers instead of apps

Jennifer Goula
Mobile Commerce

Zmags, a rich media company, has released the results of its recent survey which has shown that while most users of tablet computers had made purchases through those mobile devices over the holiday shopping season, most of them preferred to do so over their browsers as opposed to using branded apps. Among tablet owners, 87 percent had used their device to make at least one purchase during the holiday shopping period in 2011. The average amount that was spent by tablet users during this time was $325. Moreover, over half…

Read More

Study shows Apple, Amazon, and Dell take the top spots for mobile consumer satisfaction

Julie Campbell
Mobile Commerce

According to the results of a study performed by ForeSee, mobile shoppers were most satisfied with the experience provided by online retail giants Apple, Amazon, and Dell. ForeSee accumulated adequate data to achieve a solid and statistically reliable score for mobile satisfaction among the top 16 American online retailers. The score was based on 100 points and compared the mobile experience with that of the traditional web. There was a significant margin between Apple, which had the highest score, and Sears, which had the lowest among the top 16. Apple’s…

Read More

Consumer awareness of QR codes still lacking, may divide the marketing industry

Stephen Vagus

Consumer awareness of QR codes seems to be lacking in the U.S. Recently, USA Today reporter Jefferson Graham visited the set of CBS’ Let’s Make A Deal where he surveyed the audience on what they knew about the blocky codes. Not surprisingly, Graham found that only 30% of the audience knew about the codes and had used them before. The other 70% did not know that the codes existed at all. Graham’s findings, though limited in scope, are backed by recent reports from comScore, a market research firm, regarding QR…

Read More

Just the stats ma’am…

L. Green
Mobile Marketing Statistics 2011

Mobile statistics are showing helpful info for marketers on what, who and where mobile shopping is occurring. Here are some mobile shopping news updates that analyze age groups, grouped 13-17 together, 18-24 and 25-34. Some of the recent studies have shown that most mobile shoppers are rather young. 5% mobile shoppers are 13-17, 22% are 18-24 and 36% are 25-34 years old. 13.1 million of their consumers access general retail content by mobile phone. This makes out to be 3.2 million users have used apps after downloading them.  4.2 million users…

Read More