mobile shopping survey 2011 Archives

Oracle report shows consumers expect more than retailers are providing

12/16/2011 Jesse Collins

A report released from Oracle called “Cross-Channel Commerce: The Consumer View”, has shown the results of a survey that includes over 2,000 participating American and Canadian consumers who revealed their behaviors and expectations for online, mobile, and in-store shopping. According to the report’s findings: • It has become the standard for shopping to occur over multiple channels. In fact, 54 percent of the respondents use two or more channels as a regular behavior before they buy a product or service. • Consumers expect all channels to provide a consistent shopping…

Consumers today demand immediate results from technology

04/11/2011 Jennifer Goula

Out of 10 million people that attempted to shop or purchase items via mobile commerce last year, almost 8.5 million of them had some type of problem during the transaction. A survey conducted last year by a leading market research firm, showed that mobile technology is woefully lacking, and businesses still need educated on mobile commerce platforms. Technology has created the illusion of a highly advanced civilization; that’s why most consumers have no patience or tolerance when it comes to glitches and poor performance with our electronic devices.…