About 6 in 10 consumers do not entirely trust that their orders will be filled as requested. A new Zebra study has revealed that the confidence consumers may once have had in mobile commerce seems to have dwindled. This trend has forced retailers to place a priority on boosting their labor and supply chain capabilities. The Zebra Technologies Corporation (NASDAQ stock symbol ZBRA) 14th Annual Global Shopper Study showed that there is a massive gap in consumer trust when it comes to what they expect from their mobile commerce experience.…
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Pandemic stay-at-home orders give mobile shopping apps a boost
When stores closed their doors, consumers picked up their phones to keep buying what they need. Even as stores remain closed in many areas, mobile shopping apps have provided a popular alternative to in-store purchases, say the results of a new Liftoff and Adjust study. According to the research, engagement with consumers over these applications is up 40 percent. Liftoff, an app marketing specialist, and Adjust, a fraud prevention firm, have recorded a significant increase in activity on mobile shopping apps since the pandemic crisis struck. According to the data…
Read MoreMobile retail shopping represents 42 percent of online sales, study
Smartphones have also increased revenue for 65 percent of retailers according to the research. Mobile retail shopping is rapidly playing a growing role in the online shopping experience, and new research helps to show just how this evolution is occurring. Not only are more shoppers using smartphones to shop but retailers are earning more as a result. About 42 percent of online sales now come from mobile retail shopping sources such as smartphones, said the results of a new study commissioned by Quiq, a messaging software firm, as reported by…
Read MoreMobile shopping study reveals phone use in store can negatively impact buying behaviors
Texting while shopping in-store could increase the likelihood of making unplanned purchases. A recent mobile shopping study has revealed that using a mobile phone in-store for purposes unrelated to shopping may impact buying behaviors. Sending text messages, making phone calls, checking emails, listening to music, etc. could lead to shoppers making unplanned purchases and forgetting the items they had intended to purchase. Phone use unrelated to shopping negatively affects shopping behavior. The researchers at Fairfield University, US, investigated how in-store shoppers were affected from using their phones for tasks other…
Read MoreMobile commerce research shows 88 percent engagement
Worldwide survey has shown a massive interest by consumers in smartphone content and shopping. A global consumer survey performed by the MEF in London has shown that 88 percent of smartphone media users are now engaging in mobile commerce and content. This is an increase over 2011, when the figure for engagement was 82 percent. This, according to the results of the annual survey, which have just been released. The research was performed in conjunction with On Device Research, and included the participation of respondents from among ten different countries.…
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