Android leads the way as mobile connections soar

Apple vs Android mobile marketing

According to a number of market reports, Google’s Android is leading the way to bring consumers online using mobile devices, but Apple’s iOS maintains its status at the top in the ad department. Smartphones are rapidly replacing feature phones, while tablets and other devices are being used to connect to the internet virtually everywhere. As a result, marketers are beginning to place a significant amount of their attention on how and when consumers are making these internet connections. Among the predictions currently being made, Gartner has forecasted that global mobile…

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In 2015, mobile payment transactions will be worth $670 billion per year

Mobile Commerce Growth

Juniper Research has released the results of their latest study regarding the value of near-field communications (NFC) transactions, mobile payments for purchases both digital and physical, and money transfers over mobile devices, and has announced that by 2015 it will have reached $670 billion.  When compared to the total Juniper Research is expecting for this year, which is $240 billion, this is a notable increase.  It also indicated that over the next year and a half, there will be twenty more countries that will start to embrace NFC payment services…

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