Mobile commerce at eBay is no longer separate from overall shopping

Ebay augmented reality Mobile Commerce

Von Schirmeister has announced that the company is no longer made up of individual channels. According to Alexander von Schirmeister, the eBay Europe vice president of marketing, operations, and advertising, the role of the company in retail is no longer defined by channels such as mobile commerce or online shopping, but is instead an overall shopping experience. Von Schirmeister said that “eBay is not m-commerce or e-commerce, it’s commerce period.” This announcement was made at the most recent IAB Mobile Engage conference, at which von Schirmeister was a speaker and…

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Mobile commerce will be a 2012 holiday shopping star

Holiday m-commerce shopping present

Black Friday through Cyber Monday has made it clear that smartphone shopping is a winner. The first full weekend of holiday shopping has clearly shown that mobile commerce was a major player from Black Friday all the way through Cyber Monday, as consumers comparison shopped, read reviews, and made online purchases to avoid the lines. For retailers, this channel represents a major shift in the way that they need to reach out to customers. The success of mobile commerce so far has been tremendous in virtually all areas. In the…

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Revel Touch raises funds to boost mobile shopping experiences

mobile marketing spending

Revel Touch announces successful round of funding Revel Touch, a company that helps retailers, publishers, and brands create innovative shopping experiences on mobile platforms, has announced that it has raised $10 million in funding. The company provides retailers with what it calls a “merchandising cloud” platform. This platform makes use of a retailer’s existing e-commerce systems and allows them to develop a more engaging shopping experience for mobile consumers. Mobile shopping is gaining ground with consumers, many of whom consider it a more convenient way to find the products they…

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